Avanti  

Detroit,  MI 
United States
http://www.avantipress.com
  • Booth: 1504

Avanti LIVE lights it up at NSS! The Avanti brand is all about characters caught in the act of living life to the fullest. They light up the greeting card aisle with their upbeat, positive outlook on life – live large, play hard, laugh loud! Translated into over 20 languages and sold around the world, Avanti products connect with consumers regardless of age, race or background. Our characters will be LIVE on stage at NSS, and retailers will have their moment as well. Know any good jokes?

Brands: Avanti, A*Press, America


 Videos

Introducing AMERICA from Avanti

 Show Specials

  • (Apr 27, 2017)

    Step up to the microphone and tell a joke! Earn an instant 5% discount of any order. Side-splitters get 10%. Show us what you've got!


 Press Releases

  • Snapshots and stories that capture America’s heart, humor and history

    Avanti Press, Inc. will display an exclusive preview of its America greeting card collection at NSS, featuring timeless vintage photography and rich historical text.

    The America collection celebrates iconic American life, from favorite pastimes to remarkable landscapes to people and events that made history. Sourced from venerable photo archives, the 72 cards remain authentic to their original prints, and date as far back as 1893. The collection is being installed at retail during the week of May 22 - NSS will be the collection's first public viewing outside Michigan.

    “We love photography and story-telling,” describes Avanti’s President, Rick Ruffner. “Our humor card line succeeds in part because of the narrative imagery on page one and the punch line inside that completes the story. When we began to unearth the photos for this collection we were blown away by the story they told. The resulting cards are completely different than Avanti, but there is a common thread that is organic to our unique history of story-telling.”

    Rigorously researched historical copy appears on the back of each card, detailing the date and location of the image and the remarkable story of each scene. From the history of Mount Rushmore, modern jazz, and the U.S. Naval Observatory in Washington, D.C., to the lives of trailblazing women and the popularity of baseball, surfing, traveling, and more, the collection offers a robust and varied vision of the American experience.

    Personal sentiment appears inside the cards, with greetings for Birthday, Anniversary, Thinking of You, Hope, and Gratitude, among others. “The copy tone is smart, sincere, and lighthearted,” says Ruffner.  “A few of our cards even play with humor, which Avanti has excelled at for almost 40 years. We think there’s nothing quite like this on the market right now.”

    Retailers were offered an exclusive preview assortment of America on a free 24-pocket display, for display from Memorial Day through the Fourth of July to Labor Day. Ship date May 18. Visit www.avantipress.com/America for more details.

    Founded by Rick Ruffner in 1980, Avanti Press is a Detroit-based publisher of Avanti, the Global Humor Brand™ as well as the A*Press greeting card collection. The company presents its everyday and seasonal card collections in leading regional and national retail outlets as well as independent outlets throughout the United States, and Canada, licensed and distributed around the world. For more information please contact Dave Phipps at 800.228.2684 ext. 8644 (davephipps@avantipress.com).


     
  • Over 20 new cards, hot off the press

    What’s new? When it comes to greeting cards, that’s a question we ask ourselves every month, and there’s always an answer! This month brings multiple new releases being premiered at the National Stationery Show in New York on May 21. Avanti continues to proudly print 100% of its greeting card products in the USA!

    A*Press delivers 5 new designs. The “Pretty and Funny” favorite of LOUIE judges (7 awards and counting) continues its creative ascent with cards for Anniversary, Birthday and New Home. Foil, emboss and quite a bit of glitter are deftly handled for maximum impact with fresh copy that keeps A*Press both timeless and on trend.

    MOTION cards are on the move! Three new action-packed designs are now available. The unique story-telling power of page 1 combined with spot-on copy and a unique front to back lenticular surface make MOTION cards popular with shoppers. The $4.99 retail is a real value for a product that is painstakingly crafted using multiple layers of photography – each card takes at least 6 months to be perfected!

    Blank cards are on a mission. We recently tested several blank cards with copy on page 1 within other categories and saw very positive sales. This inspired us to create more cards with copy on page 1 that are formally assigned to logical categories (Friendship and Support) yet remain blank inside.  Three more are now available.

    Drunk on BIG Funny! The two new designs for May feature a hipster dog drinking a mug of beer and a happy kitty sipping champagne in a Lawrence Welk-inspired state of ecstasy. The fun oversized die-cut presents an awesome opportunity for retailers to break up the monotony of the standard card size with 11 inches of fun. Wings are available to hold BIG Funny on most standard Avanti displays - they ship for free and are quick and easy to install, enhancing product versatility and increasing sales potential without adding a single inch to the footprint.  

    Avanti’s 24-card SUMMER SMILES collection receives 9 new designs this year for NSS. These everyday occasion cards with a summer feel offer strong sales continuity on seasonal displays after Father’s Day until Halloween.  It is a “limited-availability” everyday category refreshment opportunity for customers that are only available until September 1. 


 Products

  • Avanti Halloween
    boo. Happy Halloween....

  • The scariest part of Avanti's Halloween cards is the sales velocity during the month of October, a scaldingly brisk phenomenon that rivals the caloric speeds of sugar-fueled trick-or-treaters racing toward their next candy filled door knock. Afterall, Halloween is a $3.1 billion business, and the Avanti fan is devoted to a special kind of over-the-top greeting that only ranges in price from $3.79 to $4.49.

  • Avanti MOTION
    "May all your wishes come true. Happy Birthday"<br />NEW Motion card available May, 2017...

  • Avanti characters come to life with fast-acting MOTION cards. Our custom lenticular technique features full wrap-around cover (not tipped on covers) with crisp white writeable interiors. 
  • A*Press
    The happy hour classy funny sophisticated weird and sassy card line, dipped in glittler!...

  • A*Press is both pretty and funny - a hybrid of premium embellishments with a strong humorous voice. With 7 LOUIE awards to its credit, A*Press is a card-lovers favorite that displays popularity to match at the register. The premium paper is Made in USA, as are all production elements, including glitter, flocking, foil and ink. Priced at $4.49 retail
  • BIG Funny
    At 11 inches tall, BIG Funny die-cut characters really push the funny envelope...

  • Size does matter... BIG Funny cards are twice the fun of the average card. The cast of characters populating the BIG Funny display lives larger than life and appeals to people who like to live BIG and laugh LOUD. The only downside of this collection is that it makes us write in FULL CAPS which can get annoying. Cards are priced at $4.99 retail in USA and CANADA. Not available in little Italy.
  • Avanti Blanks
    Express Yourself!...

  • At Avanti, versing teams are organized by category to maintain a distinctly cohesive voice, and nobody works harder than the guys on this team. Their work defies description, transcending the minutia of grammer and syntax, defying all rules of punctuation, and oblivious to any standards of diction. The resulting product is something truly unique, a veritable blank surface upon which shoppers can shape their thoughts 100% freely, unhindered by words or sentiment.

    The imagery chosen for this collection has wide appeal, making Avanti blanks the perfect card for every occasion!

  • Avanti StandOuts
    Out of this world funny!...

  • A special surprise inside every StandOut card graphically and tangibly accentuates the greeting. Like big emojis but more sophisticated, each pop-out interior playfully reflects the cover image, whether pulling an element from the original or providing an unexpected pay off. It's no surprise that StandOuts have become one of Avanti's top performing categories and can be found on nearly every retail display. $4.49 retail
  • Avanti Summer Smiles
    Our annual summer collection of crazed characters letting loose!...

  • Every card publisher likes to dream up something to fill seasonal displays between Father's Day and Halloween, and Summer Smiles is ours. Unlike every other card publisher, WE dream about cats slurping slurpies, horses doing yoga, and roosters grilling corn on the cob. If we can dream it, we do it in summer! There are 24 total designs on display at NSS, and this year's edition includes 9 new additions to our core offering of best sellers.
  • Avanti Christmas
    Plug it in!...

  • Fall holidays including Christmas are our specialty - there is something very special about being able to celebrate the season with cards that offer a playful take on the holidays that everyone can relate to equally. 
  • Avanti Valentine's Day
    Tutu precious...

  • When it comes to love, you gotta laugh. When you start to laugh, your endorphins kick in. When your endorphins kick in, you look more attractive. When you look more attractive you get more Valentine’s Day cards. And when the cards are funny, you laugh even more, see what we did there? 

  • America
    Snapshots and stories that capture America's heart, humor and history...

  • VIDEO

    The America collection celebrates iconic American life, from favorite pastimes to remarkable landscapes to people and events that made history. Sourced from venerable photo archives, the 72 cards remain authentic to their original prints, and date as far back as 1893.

    Rigorously researched historical copy appears on the back of each card, detailing the date and location of the image and the remarkable story of each scene. From the history of Mount Rushmore, modern jazz, and the U.S. Naval Observatory in Washington, D.C., to the lives of trailblazing women and the popularity of baseball, surfing, traveling, and more, the collection offers a robust and varied vision of the American experience.

    Personal sentiment appears inside the cards, with greetings for Birthday, Anniversary, Thinking of You, Hope, and Gratitude, among others

     

  • America Display Program
    24 pocket pop-in easel with regional assortments...

  • Retailers can sign up to receive an exclusive preview assortment of America on a free 24-pocket display, for display from Memorial Day through the Fourth of July to Labor Day. The regional assortments included pre-tested best sellers from all over the country plus regionally specific content. Current programs include:

    BACK EAST

    DOWN SOUTH

    OUT WEST

    HEARTLAND

  • Avanti: the Global Humor Brand
    Keep 'em Laughing with Feel Good Funny Cards!...

  • Often imitated, never duplicated - Avanti is a true original, independently owned, 100% Made in USA, just a small stone that makes a big splash! 

    The Avanti brand is all about characters caught in the act of living life to the fullest. They light up the greeting card department with their upbeat, positive outlook on life – live large, play hard, laugh loud! Translated into over 20 languages and sold around the world, Avanti products connect with consumers regardless of age, race or background. 

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