Steve and Alma Mitchell founded American Crafts in 1994 with their sons. Together, they quickly built the company into a business catering to the general crafting market. Specializing in pen manufacturing until the 1990's, American Crafts transitioned to focus on creating innovative, well-designed products for the emerging scrapbooking industry. Over the years, AC has acquired the Pebbles Inc., Crate Paper, Die Cuts With A View, and EK Success brands, as well as celebrity crafters like Heidi Swapp and Amy Tangerine, to offer an even wider variety of products to crafters.
Brands: Heidi Swapp, Sweet Tooth Fairy, DCWV Inc, EK Success, Kelly Creates