Best Self Co.

Long Island City,  NY 
United States
  • Booth: 5307

About Us

BestSelf Co. started as a project between two entrepreneurs, Cathryn and Allen, who were on a journey to creating a life they loved, through building their respective businesses and being able to quit their day jobs. Too often they'd experience the sinking feeling of finishing a day and feeling unclear about their accomplishments and if they were really moving the needle forward on anything. They created BSC and the Self Journal to create everyday tools for people to lead a life they can be proud of. Since we started, BestSelf has helped 172,783+ people achieve their goals! 


  • The Self Journal by BestSelf Co.
    The Self Journal is a 13 week journal that helps keep you focused and on track to achieve up to 3 goals<br />...

  • Take a look inside

    The Self journal is divided in 3 distinct sections: The Daily,
    Weekly and Monthly. Each one is tailored to keep you
    focused and on track for achieving your goals. 

    Achieve big things

    Use the proven system to optimize your performance by aligning your day-to-day output with your big goals.

    Believe you can smash it

    Incorporate the success tactics of the world’s top performers into your everyday life – effortlessly

    Deeply connect with your goals

    Daily gratitude, reflection, and goal setting combine with 30-minute scheduling to keep you laser focused.

    Quadruple your output

    13-week goals cut procrastination and maximize your productivity by keeping the end is in sight.

    The Daily Structure for Success

    Morning & Nightly Gratitude, Today's Targets & Goals, a 6AM-9PM daily schedule, and plenty of space for notes.

    The Self Journal will help you 
    become the person you know
    you can become

    Undated - Start anytime

    13 week long - The ideal 
    time frame for goal setting

    Backed by Science

    What’s more, past ‘failures’ are not your fault. You can’t be successful through drive and determination alone. You also need tools and systems to keep you focused, disciplined, and in control.

    The SELF Journal’s tried and tested structure empowers you to leverage the same success strategies as the world’s top performers. You’ll find it bridges the gap between idea and implementation. Where vision gets you started; execution delivers the goods. It’s where most people slip up… they miss targets and fail to deliver - because they get overwhelmed and lose sight of what needs to get done on a day-by-day basis.

    The SELF Journal solves this roadblock - permanently. It helps you plan each day powerfully - for maximum output. It encourages reflection and it keeps you on track.

    So if you’re serious about transforming your life, empower yourself with this game-changing tool. Used by Daymond John as well as thousands of entrepreneurs and goal-smashers, it could become the key to the inevitable success you deserve.

  • Weekly Action Pad by BestSelf Co.
    The Weekly Action Pad is a tool you use to help you plan your week. You have the ability to organize and prioritize all your tasks on one page. The pad has 52 pages so it will last you one year!...

  • Weekly Action Pad

    If you want to crush a big goal, effective planning is key. It’s why we created the Weekly Action Pad - so you can wave goodbye to busy weeks that don’t move the needle. This intelligent planning tool empowers you to optimize your week and perform at your best.

    Instead of squandered time and putting out fires, you’ll design prioritized weeks of action. You’ll learn to leverage your energy, feel on top of your to-do list, and avoid overwhelm.

    This tool has been our secret weapon for the last 2 years. It’s helped us craft powerful daily pages in our SELF Journal, and achieve big goals. Let’s discover what it can do for you.

    Lasts a year
    Packed with 52 templates, each pad has enough pages for an entire year.

    Lasts a year

    If you want to crush a big goal, effective planning is key. It’s why we created the Weekly Action Pad - so you can wave goodbye to busy weeks that don’t move the needle.

    Powerful visual aid

    This intelligent planning tool empowers you to optimize your week and perform at your best.

    Weekly to daily planning

    Instead of squandered time and putting out fires, you’ll design prioritized weeks of action.

    A Proven Tool that will help you Win The Week

    Highly productive people tackle the right tasks at the right time. They know that ticking through a stack of low-priority tasks doesn’t achieve goals. Instead, they optimize their days for maximum output.

    The Weekly Action Pad empowers you to make better choices for your time. Its structure guides your decision-making, helping your prioritize tasks and schedule your week for optimum performance.


    Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

    – Abraham Lincoln

    Boost productivity

    With a focus on the week ahead, you’ll stop wasting bandwidth on tasks you plan to complete later.

    Beat procrastination

    Forward planning ensures you hit the ground running because you know exactly what the week ahead holds.

    Take back control

    Cut your overwhelm and reduce anxiety with a tool that helps clear tasks on time

    Kick-start your day

    With your week planned in advance, you can get out of the weeds, stop squandering time, and make marked progress towards your goals.

    Maintain your integrity

    Hit deadlines, remember commitments, and empower yourself to deliver what you promised.

    Create an external brain

    Capture your weekly tasks on paper to free up bandwidth and stop relying on memory alone.

    Here's how

    • 1. Prioritize

      Categorize tasks to help you prioritize and execute work that makes the biggest impact.

    • 2. Project

      See at a glance what you need to do for different clients, colleagues, and assignments.

    • 3.Task

      Get all the week’s to-dos out of your head and onto paper to free up bandwidth.

    • 4. Due

      Never miss a deadline!

    • 5. Time Estimate

      Identify the time each tasks requires for smarter scheduling and optimum daily output.

    • 6.Energize / Neutral / Drain

      Maximize your energy, focus, and willpower with the E.N.D formula.

    • 7. Check

      MFeel motivated as you mark off completed tasks and watch your to-do list shorten by

  • Project Action Pad by BestSelf Co.
    The Project Action Pad by BestSelf Co. is an amazing tool to help keep you laser focused and keep your project on track. It has 52 pages so you can use this pad for 52 projects!...

  • Project Action Pad

    Ever set a project that’s so intimidating you don’t know where to start? If so, you’re not alone. Deciding how to close the gap on a stretching goal is a common problem for big thinkers. It’s why we developed the Project Action Pad.

    Capture your master to-do list with due dates, and project delivery becomes easy. With a clear plan, you won’t forget critical tasks, while deadlines help you prioritize and schedule time to stay on track. You’ll have clarity over your next steps too ensuring you take timely action. It’s how the Project Action Pad equals fewer distractions, more organization, and increased project confidence.

    So get ready to swap indecision for clarity and tackle your next project with ease. Whether you’re planning a party, launching a business, or writing a book, this versatile tool will inspire you to think bigger and achieve more.

    Versatile tool

    52 Templated Pages Legal pad size

    With plenty of fountain pen friendly pages to work with, you can plan a variety of projects and create a life you’re proud of.

    Versatile tool

    From party planning, to home renovations, to writing a book, launching a business, or training for a marathon, this tool handles them all.

    Partners perfectly with your Weekly Action Pad or SELF Journal

    Plan the big picture in your Project Action Plan then turn to-dos into dones with the help of your WAP or SELF Journal.

    Projects require a lot of bandwidth, but when your head is full of ideas and decisions, it’s hard to think straight and concentrate fully on the task at hand! It’s a challenge - lack of focus will cause delays and pile on the stress.

    The Project Action Pad works as an ‘external brain’ to free up the headspace you need to take action. With your plan on paper, you can swap repetitive thoughts and low-level decisions for productivity. Parking tasks for later unlocks more bandwidth for creative problem solving and innovation too. It’s how you can turn project to-dos into DONES and crush the complex goals that will transform your life.

    Here's how

    • 1. Project name

      Make it easy to distinguish one project plan from another.

    • 2. Outcome goal

      Pin down your desired outcome with your SMART project goal (that’s Specific, Measurable, Action-based, Realistic, and Time-bound).

    • 3.Deadline

      Set a time frame to inspire implementation, promote prioritization, and fend off procrastination.

    • 4. Action/Tasks and due dates

      Deconstruct your project into its component parts to reduce overwhelm and make implementation easy. With this ‘external brain’ of every task, you’ll also free up bandwidth, promote focus, and cut indecision.

    • 5. Track progress to your finish line

      Use the checkboxes and progress bar to monitor your project, stay on track, and proactively manage delays.

    • 6. Note spaces

      One idea can change your life! Use the dot-grid note section to keep your inspired thoughts safe.

    "The backbone of success is hard work, determination, good planning and perseverance."

    – Mia Hamm

    A Proven Tool to mastermind big goals

    This powerful ‘external brain’ helps you break down a multi-task goal into its component parts - so you can take action and reduce overwhelm. Use it to crush bigger projects quicker and with much more ease.

    Makes big, scary projects achievable.

    Break down an intimidating goal into its individual component tasks and anything is possible!

    Promotes smarter scheduling.

    With a master list of tasks and due dates, it’s easy to prioritize and plan your time to stay on track and hit your deadline.

    Cuts indecision.

    Projects fail when you deliberate over your next steps or doubt the tasks you’re tackling. The Project Action Pad gives you the confidence to make decisive choices and keep moving.

    Inspires organization.

    With the security of a clear plan in one, easy-to-reference place, you’ll reduce project stress, save time, and cut procrastination.

  • Win the Day Pen by BestSelf Co.
    Win the Day Pen by BestSelf Co. is a pen that can write even upside down! It writes smoothly and etched on the pen is the motivation to win your day!...


    Make your ideas tangible – it’s a key principle for success. So whether you’re planning the day in your SELF Journal, capturing thoughts in your notebook, or brainstorming your latest idea, you need a pen you can rely on. We’ve invested lots of time sourcing the perfect pen, and we think we’ve found it!

    This stunning slimline pen looks awesome, fits in your pocket, and writes effortlessly. And with its WIN THE DAY inscription, this pen helps encourages that all-important positive mindset too. It’s the essential low-tech tool for anyone striving to be their best self.

    The pen is mightier than the sword.

    - Edward George Bulwer Lytton -

    If you want to be successful don’t underestimate the importance of a positive mindset. It’s the difference that’s made the difference for us.

    When you step up you will be forced out of your comfort zone. This pressure can lead to overwhelm, frustration, and stress. If you’re not careful, negativity can slip you up and slow you down. That’s why you need a constant reminder to WIN THE DAY. So you never forget to do something meaningful on a daily basis to get closer to your goals.

    Inscribed on a pen you’ll use multiple times a day, the WIN THE DAY mantra will sink into your subconscious. In return, it will inspire you to step up and take action – no matter what. So as well as helping you process your thoughts, this unique pen can help nurture your positive mindset too – together, they make your success more likely.

 Additional Info

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