The Lobster Studio

New York,  NY 
United States
http://www.thelobsterstudio.com
  • Booth: 5514

The Lobster Studio specializes in adorable stationery with character-based, picture book-inspired art. Our primary line, Fred + Nym, follows the cute and endearing adventures of our two real-life cats, Fred and—you guessed it—Nym. The cards are designed and illustrated in New York by artist and children's book designer Ken Crossland. A portion of our profits goes to various charities (including no-kill animal shelters), and we are committed to sustainable, eco-friendly production and packaging.


 Press Releases

  • FOR IMMEDIATE RELEASE

    The Lobster Studio Debuts Its Character-Based,
    Storybook-Inspired Stationery at NSS 2019

    FEBRUARY 3, 2019 — NEW YORK — The Lobster Studio, a New York City-based greeting card company, made its debut at the 2019 National Stationery Show at the Jacob Javits Convention Center. The Lobster Studio's stationery features character-based, storybook-inspired art from Ken Crossland, an experienced children’s book designer with publisher Penguin Random House. The company is co-run by Crossland and his business and real-life partner, actor/producer Rachel Lauren James. 

    "As a children's book designer, I'm drawn towards art that tells the viewer a story," Ken explains about his choice of illustration style. "I love stationery because it lets you send someone a tiny story, and even better, it’s a story just for them.”

    Their most popular line of cards, Fred + Nym, took center stage at the NSS. Based on the couple’s real-life cats, Fred + Nym stationery follows the adorable and endearing adventures of their two felines in New York City. 

    Beyond stationery, the Lobster Studio is also focused on social and environmental responsibility. Their cards are produced on 100% post-consumer waste recycled paper using vegetable-based inks, and are made in a facility powered entirely from renewable solar and wind energy. 

    Rachel Lauren James, co-owner, is particularly excited about this aspect of the company. “From the beginning, we felt like it was incredibly important to stand by some pretty strict environmental standards. Luckily, we’ve found some really great partners to help us achieve our goal.”

    Additionally, the Lobster Studio gives a portion of their profits to charity. From their Fred + Nym line of stationery, they donate to no-kill animal shelters in the New York City area—especially important to them since the real-life Fred and Nym were adopted from such organizations. A portion of profits from Lobster Studio branded cards go to mental health awareness charities, another cause close to co-founder Ken Crossland.

    “There's still too much stigma behind seeking help. We're supporting organizations that find assistance for those who need it, and remind them it's totally okay—and normal—to want it."

    At the 2019 National Stationery Show, The Lobster Studio will be offering 14 individual designs, as well as five boxed sets. Their cards are A2 and A1/4-Baronial size, and MSRP from $4.50 to $5.00 for single cards, and $18.00 for boxed sets.

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  • FOR IMMEDIATE RELEASE

    Fred + Nym, Popular Cat-Themed Greeting Cards by the Lobster Studio,
    Comes to the National Stationery Show

    FEBRUARY 3, 2019 — NEW YORK — The Lobster Studio, a New York City-based greeting card company, debuted their popular cat-themed Fred + Nym line of cards at the 2019 National Stationery Show at the Jacob Javits Convention Center. 

    The Lobster Studio currently sells Fred + Nym cards online, as well as directly to metropolitan-area customers. They felt that this year's NSS was the perfect time to make the jump to a national audience. 

    "We've received incredibly good feedback on our line," says Rachel Lauren James, co-founder of the Lobster Studio and manager of operations. "Fred + Nym are really connecting with our shoppers. Many people reach out through social media to let us know how much they love the characters, and we've been surprised at the number of repeat customers."

    The line is illustrated by co-founder Ken Crossland, an artist and children's book designer with Penguin Random House. When he moved in with Rachel in 2018, he brought his cat, the real-life Fred, with him. Watching Fred interact with Rachel's cat, Nym, was a constant source of inspiration, leading to their first card—a hand painted holiday greeting that went to Rachel's mother.

    "Once I made that first card, I knew we had something special," Ken remembers. "I loved them as a pairing, and drawing them together felt natural and fun."

    The Lobster Studio currently sells 11 designs of Fred + Nym stationery, covering a wide variety of occasions. They vary in size from A2 to A1/4-Baronial, and MSRP from $4.50 to $5.00 for individual cards, and come in 4 separate boxed sets, priced at $18.00 each. The cards are printed on 100% post-consumer waste recycled paper with vegetable-based inks, and are produced in a facility that uses 100% renewable solar and wind energy. A portion of profits goes to no-kill animal shelters, the very same organizations where the real-life Fred and Nym were adopted.

    ###


 Products

  • Happy Birthday Card - The Lobster Studio
    Your friends and loved ones made another trip around the sun! Celebrate this momentous occasion by giving them one of our adorable birthday cards!...

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes craft-paper style 100% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters
    • • Also available as part of a boxed set (GC91001-BX)
  • Thinking of You Card - The Lobster Studio
    Have a friend or loved one on your mind? Don’t keep it to yourself! Let them know by sending one of our impossibly cute Thinking of You cards!...

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes craft-paper style 100% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters
    • • Also available as part of a boxed set (GC91001-BX)
  • Thank You Card - The Lobster Studio
    Whether you’re showing appreciation for a gift, acknowledging some much needed help, or feeling grateful for someone you care about, our Thank You cards tell your favorite people just how much they matter to you....

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes craft-paper style 100% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters
    • • Also available as part of a boxed set (GC01004-BX)
  • Graduation Card - The Lobster Studio
    Out with the studying and tests, in with the cap, the gown, and the diploma! Celebrate the graduate in your life with one of our adorable Graduation Cards!...

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes craft-paper style 100% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters
  • Celebrate - The Lobster Studio
    A big occasion is coming up! How do you let them know? With a super-cute card, of course! (The cake and decorations are up to you!)...

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes Astrobrite Re-Entry Red 30% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters and mental health charities
    • • Also available as part of a boxed set (GC92001-BX)
  • Soar - The Lobster Studio
    We all need some encouragement now and then. Pep up a loved-one's mailbox and let them know you have their back!...

    • • A2 size (4-1/4"x 5-1/2" folded)
    • • Blank inside
    • • Offset printed on 100 lb. 100% post-consumer waste recycled paper with vegetable-based inks
    • • Includes Astrobrite Re-Entry Red 30% post-consumer waste recycled envelope
    • • A portion of all profits go to no-kill animal shelters and mental health charities
    • • Also available as part of a boxed set (GC92001-BX)

 Additional Info

New Exhibitor
Yes
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