Enhance your NSS experience with education that will take you beyond the show floor. Gain deeper insights into sales and marketing strategies that will help to grow your business.
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Cost: $25, $30 on-site

Sunday, February 03, 9:00 AM - 10:00 AM

  • Session Number:SUN01
In this fun and highly illustrated session, stationery-industry veteran Alyson Kuhn will share anecdotes and tips to inspire creativity in-store (through displays and samples that customers can touch), online (through email, e-blasts and blogs) and via "real mail” (through one-of-a-kind pieces as well as group mailings)....
Speaker(s)
Speaker/Presenter
Alyson Kuhn
The Kuhncierge

    Sunday, February 03, 12:00 PM - 1:00 PM

    • Session Number:SUN02
    Your website content can be used to interest, tempt, and inform your customers. If created strategically, it can also bring traffic to your site from Google. Learn more about some basic and advanced Search Engine Optimization tips while we discuss what kind of content is important on your website, and... ...read more...
    Speaker(s)
    Speaker/Presenter
    Arianne Foulks
    Aeolidia

      Monday, February 04, 9:00 AM - 10:00 AM

      • Session Number:MON01
      From down-to-earth utility shades, recycled hues, and core essentials, to those hues that radiate intensity, directional colors for the future are generating multi-dimensional visual perspectives. Offering a variety of options for mixtures and usages, the forecasted colors provide a circle of completion and connection essential to the world of stationery. ...
      Speaker(s)
      Speaker/Presenter
      Leatrice Eiseman
      Executive Director, Pantone Color Institute
      Eiseman Center for Color Information and Training

        Monday, February 04, 12:00 PM - 1:00 PM

        • Session Number:MON02
        Learn from four of the stationery industries' best sales representatives as they discuss how they work with retailers, how they spot winning lines, and ways to succeed in today's retail environment as seen from a rep's perspective....
        Speaker(s)
        Moderator
        Katie Hunt
        Founder
        Tradeshow Bootcamp

          Tuesday, February 05, 9:00 AM - 10:00 AM

          • Session Number:TUES01
          Hear from successful gift/stationery retailers on what it takes to succeed as a brick-and-mortar store today: how they identify product trends; what's currently selling well for them; successful displays and promotions; social media strategies; and more....
          Speaker(s)
          Moderator
          Lenise Willis
          Editor in Chief
          Gifts & Decorative Accessories

            Tuesday, February 05, 12:00 PM - 1:00 PM

            • Session Number:TUES02
            Join Sarah Schwartz of Stationery Trends and Gift Shop magazines as she moderates a panel of four of Great American Publishing’s inaugural class of "40 Under 40" award winners. These industry players are on the rise and impressively distinguishing themselves, and Schwartz will interview them about what they have done... ...read more...
            Speaker(s)
            Moderator
            Sarah Schwartz
            Editor-in-Chief/Trends Editor
            Stationery Trends Magazine/Gfit Shop Magazine
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