InstaCake Cards

Parksville,  BC 
Canada
http://www.instacakecards.com
  • Booth: 255

InstaCake Cards re-Invents greeting cards for a social media age by delivering sweet birthday wishes plus everything needed to make a delicious celebration cake in minutes and share it with the world.  All you need is a microwave and 3T of water! Recipients enjoy the card, make the cake, blow out the candle and capture the photo-worthy moment to share with family and friends on their social media network.  We make it easy with #bestbirthdayever and #Instacakecards"!  It's the coolest new way to take your cards from ho-hum to oh YUM! Check it out at booth  #622 or visit instacakecards.com 

 


 Press Releases

  • August 10, 2019 – InstaCake Cards, a deliciously new concept in greeting cards, deliver sweet birthday wishes plus everything needed to make a celebration cake in minutes and share it with the world.  All you need is a microwave and 3T of water!  

     

    In addition to combining an incredible cake with a card for a unique experience, InstaCake Cards President Sarah Neal says they’ve created a self-promoting card by linking to social media platforms.  “With a regular card, the experience is shared only between the sender and receiver. Now when someone gets an Instacake card, they make the cake, blow out the candle and capture the photo-worthy moment to share with family and friends on their social media network. We make it easy with #bestbirthdayever and #Instacakecards!”

     

    Bringing this product to the shelves has been a two-year labour of love.  “When we moved from the UK to Canada, I tried sending birthday cakes overseas – tricky to package so that it arrived intact and ridiculously expensive to mail.  And a card alone just didn’t seem like enough.”

     

    Now with InstaCake Cards, it’s a complete celebration in a greeting card. More than just a novelty, the vanilla confetti cake with vanilla frosting is made of high quality ingredients including real eggs, sugar, butter and rice flour so it’s moist, light and flavourful.

     

    “From millennials to boomers, people love the uniqueness of this product and the experience it provides – what’s more Instagrammable than a cake in a card? “

    To see and taste InstaCake Cards, visit Booth #___ at the National Stationery Show, Jacob K. Javits Center, NYC from August 10-13.  

     

    For additional information and photos, visit www.instacakecards.com

     

    Media Contact:

    Sandra Jones 

    InstaCake Cards

    PR Counsel/Media Relations

    204-296-6605

    media@instacakecards.com (or srjones2663@gmail.com)

  • Heading:  Sweet Facts about InstaCake Cards

     

    What’s in an InstaCake Card?

    A birthday card plus everything you need to make the cake, except for water, is inside each birthday card: 

    • Unique, patent-pending pop-up baking case so there’s no dishes to wash!

    • Gluten free and nut free vanilla confetti cake mix made with real butter, eggs, sugar and rice flour

    • Vanilla frosting made with icing sugar, butter and vanilla

    • Mixing spoon

    • Disposable tablespoon to perfectly measure the water required 

    • Rainbow sprinkles

    • Birthday candle

    • Balloon topper

     

    Why does this appeal to Millennials and Gen Y audiences?

    A greeting card with its tactile qualities cuts through the clutter and feels special again. Now combine that with the unique experience of making a cake, blowing out a candle and eating a delicious treat.  And of course when an experience is this fun and novel, you’re going to take a photo and share it with friends and family.  

     

    Where are the cards made?

    Made in Canada, the cards and the cake are created at the InstaCake Card plant on beautiful Vancouver Island.

     

    How do people share the experience?

    In addition to combining a yummy cake with a card, we’re linking to social media platforms to promote the card and the cool experience.  

     

    Get the card, make the cake, blow out the candle and capture the photo-worthy moment to share with family and friends!  We make it easy to share at #Instacakecards and #bestbirthdayever

     

    What’s up next?

    We’ve started with the popular birthday card but we’re getting ready to launch a line of seasonal InstaCake Cards. Talk to us about our upcoming holiday greeting cards with candy cane cakes and find out how people will fall in love with our red velvet cakes for Valentine’s Day!



     

  • (Jun 27, 2019)

    Growing up in the U.K., every family birthday was celebrated with cake, a card and a photo of us blowing out the candles. That’s just the way it was. Simple and sweet – these constants went together as naturally as sprinkles and frosting and became a favorite and familiar part of our family story. 

     

    My love of food emerged early as a baker at age 6 trying to convince my first food critics/aka my two brothers to eat my creations.  “No really, they’re dee-licious” I would tell them! As I grew, my interests and abilities translated into an education in Food Technology then working with one of the largest frozen food suppliers in Europe before taking the leap into life as an entrepreneur.

     

    In 2001, my husband and I picked up and moved our lives across the ocean to beautiful Vancouver Island, Canada. A region known for its back-to-nature, farm-to-fork mentality struck a chord within us both and we knew we’d found our new home.  

     

    But moving away from family and friends left a void when it came to birthdays.  I tried sending cakes overseas – tricky to package so that it arrived intact and ridiculously expensive to mail. And a card alone just didn’t seem like enough. 

     

    But what if I could send a cake mix with a card?  Was that even possible? Two years later I’m thrilled to report that it is!  Introducing the InstaCake Card!

     

    Clever in design, easy to make anywhere with just 3 tablespoons of water and a minute in a microwave – now people can have their cake in a card and eat it too!  

     

    But for me it had to be more than a novelty – it had to be a celebration in a box. Now when someone receives the card, they make the cake, blow out the candle and share it with their social media community.  Everyone gets to share in the moment!  

     

    And of course I wasn’t going to send the people I love a cake that tasted like cardboard ... it had to be delicious too!  That’s why our cake is made with real eggs, sugar, butter and rice flour. Even the frosting is made with real butter, icing sugar and the higest quality vanilla. Countless blind taste tests of this light, fluffy and flavourful cake confirmed what I knew – this takes a birthday card from ho-hum to oh yum! 

     

    I hope sending this sweet surprise to your family, friends, colleagues and customers brings joy, photo-worthy moments and lasting memories. For me, the creation of the InstaCake Card has been a labor of love but totally worth it. Because in my world, nothing says “Let’s Celebrate” more than a shareable experience with cake and a card!


 Products

  • InstaCake Card
    Everything in a card to make a yummy celebration cake in minutes. Including real butter vanilla frosting, sprinkles, candle & topper. A card that will be truly remembered forever and can be sent in the mail anywhere in the world to someone special.<br />...

  • InstaCake Cards is a new range of celebration cards that contains everything in them to make a yummy fluffy vanilla confetti gluten-free cupcake, including a unique pop-up baking case that you stir the cake mix in and then bake in the microwave for a minute.  Included, as well, are sprinkles to decorate the cake, balloon topper and a candle.   

    With our 100% decomposable baking case, measuring scoop and mixing spoon no cleaning is required.

    No matter where the card goes in the world our fun and delicious celebration cakes can be made as long as you have 3 tablespoons of water and a microwave.   No one really remembers what card they got the year before, however, we are sure they would remember making their very own fun celebration cake for many years!  Make someone feel extra special with getting their very own cake no matter how young or old they are.

    InstaCake Cards makes the celebration "a piece of cake".

  • InstaCake Card by InstaCake
    InstaCake Cards makes the celebration "a piece of cake".Everything in a card to make a yummy celebration cake in minutes. Including real butter vanilla frosting, sprinkles, candle & topper. A card that will be truly remembered forever....

  • InstaCake Cards re-Invents greeting cards for a social media age by delivering sweet birthday wishes plus everything needed to make a delicious celebration cake in minutes and share it with the world.  All you need is a microwave and water!  Recipients enjoy the card, make the cake, blow out the candle and capture the photo-worthy moment to share with family and friends on their social media network. We make it easy with #bestbirthdayever and #Instacakecards!”  It’s the coolest new way to take your cards from ho-hum to oh yum!  

    Check it out at booth #255 or visit instacakecards.com 


 Additional Info

New Exhibitor
Yes
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